ON TIME, ON SPEC, ON BUDGET, Working Wonders for You!

We're here to help you get what you want - on time, on spec and on budget. With more than 50 years of experience, we're dedicated to our suppliers and customers, with whom we have strong, trusted relationships.

We listen, we respond, we work wonders!

Avalon is across the latest in consumer trends, product design and supply chain. Our market niche is affordable, value brands for price-conscious consumers. We're your dependable distribution partner with a creative edge you can have confidence in. 

Avalon's history

In 1967 Ray Wilson first began delighting customers with imported products they'd only dreamt of. In the early 1990's Ray's son Grahame and daughter Jeannette joined the business bringing a background in software support, design & retail merchandising. The company grew to incorporate toys, craft and activity kits, souvenirs and promotional goods. 

In 2020, as world trade changed, Avalon innovated again, enlarging its distribution to even more of New Zealand's leading retailers in multiple categories. With tight budgets everywhere, we source value brands, supported by a strong sales team and wonderful customer service. 

Work Wonders with us. Meet the team.

Working wonders to help you succeed.

Avalon is a dedicated distribution partner. We source popular, affordable products, using our strong relationships to connect the world's best suppliers to trusted retailers in New Zealand and Australia. 

Values that align with you! Communication is crucial, we listen to your needs throughout the process. Relationships are key to us. We act with honesty and integrity. Collaboration means working in partnership with you, to grow and innovate... doing what we both love. Dedication to achieving your goals, we focused and reliable.


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We know how important sustainability is to our customers and NZ. Find out how we are making changes to help us protect people and the planet.


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Learn more about our commitment to creating resources that support the learning of Māori culture and language with integrity.


Frequently Asked Questions

Have more questions? Find answers to our most commonly asked questions.